2815125904

Game UA Creative Teardown

Analyze game user acquisition creatives, including Guangdiantong/Tencent Ads, from two perspectives: the seven-module emotional psychology framework and the four-part campaign diagnosis framework. First, complete a factual creative checklist and grade the evidence. Then analyze emotional psychology—first-three-second hook, emotional curve, closing call to action, monetization points, psychological needs, human insights, and iteration direction—before applying C-E-B-A labels and a seven-layer diagnosis to identify problems and turn them into campaign actions (targeting, bidding, and a promise-reduction SOP). The final output is a nine-section teardown report. Core principles: conclusions at the creative level must be supported by A-grade visual-frame evidence; dual-layer conclusions must be based on actual user experience; users brought in by the creative must not be treated as the game's true target audience; and the main text should use plain campaign-buying language.